Collects all visitor data relevant for analysis; also includes the FKM test for visitor profile. Knowledge of visitor requirements is the basis for improvement and development.

Displays source data visually and allows for a graphical representation of potential; particularly interesting for demographic analysis of consumer events.

Captures exhibitor expectations with regard to the event. Knowing what the customer expects is the basis for further concept development.

Systematically captures customer complaints in a user-friendly manner. Skillful handling of complaints provides a chance for consumer satisfaction and therefore improves the relationship with the customer.

Gauging visitor frequency by exhibition hall and/or segments and tracking visitors. Special data interpretation software is used to visually plot and analyze the route for specific groups. Knowledge of visitor streams is essential for optimizing the layout of the exhibition area. Time spent at a trade show has shortened and optimizing the layout of the exhibition area or product structure is more important. This information also helps with marketing of individual product segments.

Test visits systematically capture the quality of service and consulting.

Surveys of event visitors and exhibitors are used to capture and evaluate the importance of all aspects of service. Knowing the driving forces for customer satisfaction allows for the design of an efficient and customer-oriented trade show.