Use of conceptual surveys for concept development in addition to quantitative, statistical questioning.

An analysis of visitors and/or exhibitors who no longer visit or participate in a trade show: counter the motives by knowing the facts.

Knowing the motivation for staying away or not participating in a trade show helps to recruit new customers or win over former customers.

Reducing the risk of failure by competent analysis of target groups or competitors.

The increase in world-wide competition makes systematic examination of competitors an important factor for success.

Knowledge of potential can lead to satisfactory results or accurate identification of targets for the next event.