Collects all visitor data relevant for analysis; also includes the FKM test for visitor profile. Knowledge of visitor requirements is the basis for improvement and development.
Captures exhibitor expectations with regard to the event. Knowing what the customer expects is the basis for further concept development.
Surveys of event visitors and exhibitors are used to capture and evaluate the importance of all aspects of service. Knowing the driving forces for customer satisfaction allows for the design of an efficient and customer-oriented trade show.
Use of conceptual surveys for concept development in addition to quantitative, statistical questioning.
Knowing the motivation for staying away or not participating in a trade show helps to recruit new customers or win over former customers.
Reducing the risk of failure by competent analysis of target groups or competitors.
The increase in world-wide competition makes systematic examination of competitors an important factor for success.
Systematically captures customer complaints in a user-friendly manner. Skillful handling of complaints provides a chance for consumer satisfaction and therefore improves the relationship with the customer.
Test visits systematically capture the quality of service and consulting.
Knowledge of potential can lead to satisfactory results or accurate identification of targets for the next event.